![]() In early August, lower-than-expected subscriber numbers at ESPN caused Disney to lower its forecast for cable operating income growth. ![]() Tiger Chen is a Tai Chi student who is rather rebellious and uses Tai Chi to fight despite his master’s concerns. This requires rights owners to insist that watermarks be carried on all SVOD services as they are on most other forms of TV and video.Movie Name: Man of Tai Chi 2013 Hindi Dubbed 5.1ch BRRip 720p 850mb Story. However, full measurement for every program, reported daily, in a format directly comparable to the existing ad-supported TV ratings is required to solve the license fee dilemma. In December of last year, Nielsen announced plans to measure SVOD services like Netflix, and today we are working with a number of studios to help them understand audience viewing of programs through the use of audio signatures. However, this metric does not include two essential components required to enable rights owners to compare the value of an “eyeball” on ad-supported TV to one on an SVOD service – a total market view of all SVOD programs and services and a count of unique viewers. Services such as Netflix periodically report some information to content owners, such as how many people viewed their programs. Only comprehensive, independent and comparable measurement of audience behavior on SVOD services will make it possible to get license fee pricing right. This would also help prevent the ‘prisoners dilemma’ faced by media companies should they decide to pull their shows and films from SVOD services, only to learn that peers haven’t followed suit. Recently announced deals for programs such as “Sesame Street,” “Seinfeld” and the new program featuring the “Top Gear” hosts have featured heavy increases in license fees. ![]() However, if the $3 billion to $4 billion in fees is compromising $100 billion in subscription and advertising revenues and curtailing future growth, the pricing needs to be revisited. When streaming services first emerged, the viewing they attracted was largely additive to TV viewing, making any license fee revenues a great deal for content owners. Combine this with potential national advertising revenue, and you are looking at a $100 billion market. ![]() Analysts such as Bernstein’s Todd Juenger estimate that the license fees paid by SVOD providers to big content owners are between $3 billion and $4 billion annually, and that the multi-channel TV market has approximately 100 million households paying $80 a month, approximately half of which goes to content owners. At the same time, TV advertising revenues are pressured by declining ratings as consumers spend more time on SVOD and other video services, and by competition for marketers’ dollars from newer digital video channels such as YouTube and Facebook. ![]()
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